Dialog Semiconductor’s SmartXtend(TM) drivers ICs will be used to demonstrate video on a 3inch…

Dialog Semiconductor’s SmartXtend(TM) drivers ICs will be used to demonstrate video on a 3inch W-QVGA passive matrix OLED panel at FPD exhibition, Japan

Yokohama, Japan and Kirchheim/Teck, Germany, 29th October 2008 – Dialog Semiconductor plc (FWB: DLG), a leading provider of high integrated Power Management Semiconductor solutions announces that its first ground breaking SmartXtend(TM) technology based driver ICs will be used by TDK as part of its PMOLED video display demonstration using a 3inch W-QVGA panel at the FPD International exhibition in Yokohama-city, Japan on 29th to 31st October.

The displays are targeted as a next generation solution for main displays in mobile phone and portable media consumer devices, overcoming the performance limitations of LCD and the slow to be adopted more expensive active matrix OLED displays.

SmartXtend(TM) technology allows the main displays of mobile devices – particularly those offering W-QVGA and QVGA resolution – to utilize passive matrix OLED displays rather than LCD or active matrix OLEDs. Passive matrix OLEDs are inherently a lower cost display to manufacture than other display technologies while providing superior advantages in terms of video quality, viewing angle and performance.

SmartXtend(TM) technology, which utilizes a number of innovative design techniques including a unique multi-line addressing scheme, accurate dynamic current matching and state-of-the-art power management, forms the basis of a new family of display drivers being developed by Dialog Semiconductor for passive matrix OLEDs. SmartXtend(TM) is designed to significantly extend the lifetime of passive matrix OLED displays; it reduces the peak current greater than 30 percent and power consumption by as much as 50 percent compared to the conventional passive matrix driving schemes.

Dialog Semiconductor’s Manoj Thanigasalam, VP GM of Dialog’s displays system business unit says, ‚We are delighted that TDK will demonstrate W-QVGA panels using Dialog’s first SmartXtend(TM) based driver IC at the FPD show, which clearly proves the quality and advantages which our SmartXtend(TM) technology brings to passive matrix OLED displays. We are currently developing a family of driver ICs with our partners for volume production in 2H 2009.‘

Note to editors:

Dialog Semiconductor creates the world’s most energy-efficient, highly integrated, mixed-signal integrated circuits optimised for personal mobile and automotive applications. The company provides flexible and dynamic support, world-class innovation, and the assurance of dealing with an established business partner. Customers with a significant contribution to revenue include Sony-Ericsson, Apple, Bosch and Tridonic.

With its unique focus and expertise in system power management, Dialog brings decades of experience to the rapid development of integrated circuits for power and motor control, and audio and display processing.

Dialog’s processor companion chips are essential for enhancing both the performance of hand-held products and the consumers‘ multimedia experience. Automotive applications include intelligent motor control for comfort and safety systems. Over one billion parts have been shipped to date.

With world-class manufacturing partners, Dialog operates a fabless business model.

Dialog Semiconductor plc is headquartered near Stuttgart, Germany with operations in Austria, China, Germany, Japan, Korea, Taiwan, UK, and the USA. The company employs 250 worldwide, and is listed on the Frankfurt (FWB: DLG) stock exchange.

For further information and reader enquiries:
Birgit Hummel, Dialog Semiconductor,
Neue Strasse 95,
D-73230 Kirchheim/Teck-Nabern, Germany.
Tel: +49 7021 805 412
Fax: +49 7021 805 200
E-mail: birgit.hummel@diasemi.com
Web: www.dialog-semiconductor.com

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